This is a two-week intensive course, which covers all areas of floristry; wedding work, event flowers, hand-tied bouquets, table arrangements, as well as marketing, buying and pricing your flowers. Having successfully completed the course, students receive the accredited Judith Blacklock Diploma, which is recognised by the best establishments worldwide. Following the course, you will also put your learning into practice with hands-on work experience in selected floristry businesses. This is a course for everyone and no previous knowledge is required.
'The course has been amazing, inspiring, life changing! Thank you so much, Judith, you are a true ambassador for Floristry! We are so excited to move forward with the business.'
' The course exceeded my expectations and has given me the confidence and enthusiasm to pursue floristry as a career.'
18 - 29 November 2019
20th Jan - 31st Jan 2020
16th March - 27th March 2020
1st - 12th June 2020
27th July - 7th August 2020
Students attending this course will be awarded a VIP Shopping Invitation at Bicester Village on the first day at the school. Discover more than 160 boutiques of leading brands and with this special invitation enjoy a further 10% off on the Village price.
‘The Professional Business of Floristry’ is a two-week course that takes place Monday to Friday at the Judith Blacklock Flower School in Knightsbridge. Having successfully completed the course, students receive the accredited Judith Blacklock Diploma, which is recognised by the best establishments worldwide. Thanks to Judith’s extensive national and international contacts, they will also have the opportunity of putting their learning into practice with hands-on work experience in selected floristry businesses - shop work, events, weddings, parties and every other aspect of floristry. Judith liaises with her contacts at five star hotels and prestigious florists across the world.
This business course, devised and developed by Judith, has been running for 16 years and past students are now working in a wide range of floral careers with great success. Judith is proud of her students and passionate about making sure that they achieve the best possible results wherever they are in the world. With this in mind, students are free to contact her for advice and guidance at any point after they leave the course. Everyone who comes to the course says that it is great fun and immensely enjoyable.
The course covers all aspects of practical work associated with floristry. Students learn to create effective and stylish designs and then graduate on to larger and more elaborate pieces. An understanding of wiring and its use is essential to be able to offer a broad portfolio of work and this is taught in easy stages. By the end of their ten days, students will be creating a magnificent fully-wired shower bouquet – the ultimate in floristry technique and skill. There are at least two hands-on practical sessions a day and all work can be taken home. The designs cover both classic and contemporary styles to give a thorough grounding in all aspects of floral design relevant to today’s marketplace.
Judith is the publisher and editor-in-chief of Flora which has been relaunched in Summer 2019. Students will have the opportunity to create designs on the business course for possible inclusion in the magazine.
The information about business skills is geared specifically to the floristry industry and is taught by experts from different areas within the floral world. The credentials of our principal teaching staff are below. The Judith Blacklock Flower School is the only school where any of them teach.
About half our students are from the UK and the others from countries in Europe, Asia, Africa, Australia, the Americas and the rest of the world. The mix of nationalities is wide, but everyone is linked by a desire to add floristry to their skills. The lifelong friendships that are made at the school are a perfect way to exchange information and trends across the world.
Due to years of experience we have been able to gather together the absolute essentials of the floristry industry and can teach an unparalleled amount in ten days in easy to understand units, with full explanations given for all practicalities. The teaching is led by Judith, but on average we bring in an additional nine teachers over the two-week period to cover different aspects of the industry.
Each teacher has a particular expertise and all are qualified in both teaching and floristry. As each tutor is currently working in the industry, they all have up-to-date knowledge of trends and present practices which they are happy to share. This means that whatever direction you want to take you will always be given expert advice. From weddings on a budget to private dinners at Kensington Palace, the course leaders have been there and done that . . . and are happy to share their insider secrets with you.
The Business of Floristry course has been much copied over the years, but Judith takes imitation as a form of flattery. She has hit upon the perfect formula, which has been tried and tested many times, as satisfied students all round the world will agree. Judith firmly believes that no other establishment can offer an equivalent level of teaching and experience, both technically and theoretically, in the same time and for the same money.
Practical work, including:
· - parties and events
- sympathy work including specific designs in the USA
- vase designs
- table centrepieces
- buttonholes and corsages
- floral crowns
- garlands & topiary
- shower bouquets
- flower walls
- hanging designs
- design with plants and succulents
and a lot more...
Business skills include:
- window dressing
- all the options for purchasing flowers and sundries,
- a visit to the flower market
- costing and pricing
- whether to set up a business at home or take on premises
- social media for florists
- photography and creating a portfolio
- running or working in a shop or unit
- stock control
- establishing a flower business
- the tricks and secrets of the flower industry
- how to compete with the supermarkets
Judith Blacklock Certificate awarded on completion of this course.
We have a maximum of 13 students at the school at any one time to maximise learning.
|Times||The first Monday is from 1pm - 4.45 pm. Every other weekday is 10am - 4.45 pm except the last Friday 8.30am - 3.30pm (new extended hours) Please note, there will be an early morning (8.30 am) visit to New Covent Garden Flower Market during the course. We will confirm the date when you arrive at the school.|
|Notes||All materials included, plus tea and coffee|
|Work Experience||Work experience is an invaluable way to consolidate your new-found skills. We arrange work experience to suit the needs and timetable of every student, from a few days to two weeks. We pride ourselves on our skill at matching the student to the posting, so that many are subsequently offered a paid job. We can organise this just about anywhere in the world using Judith's extensive contacts and reputation. So whether your aim is it to be an events florist in New York, a hotel florist in London, or you fancy running a chic shop in Paris, we will help you to realise your ambitions.|
|Available Dates||20th January 2020 to 31st January 2020|
16th March 2020 to 27th March 2020
1st June 2020 to 12th June 2020
27th July 2020 to 7th August 2020