Judith Blacklock
Flower School

Accredited Professional Business of Floristry & Events Styling Course

£2,950.00

The demand for flowers in 2021 is going to be huge. It will be catch-up time for weddings, parties and events. Now is the time to train. 

A two-week intensive Business Floristry & Events Styling Course, declared excellent by the British Accreditation Council (BAC) and the American Institute of Floral Design (AIFD) for intensive floristry training.

The course covers all areas of floristry from shop and freelance work, event styling flowers, wedding work to contract and sympathy work plus much more. The business side is also discussed in detail covering pricing and costing, marketing, social media and a lot more.

We believe this floristry course cannot be surpassed both for quality and the standard of teaching. We have up to ten teachers over the two weeks who teach their specialism with enthusiasm and generosity. This finely tuned course has proved enormously successful over the past 16 years.

Judith can arrange for students to take up to two weeks unpaid work experience in florist’s companies across the world. Having successfully completed the floristry course, students receive the accredited Judith Blacklock Diploma.

10.00 am to 4.30 pm each day except for the first Monday which is 1.00 pm. Please note, there will be an early morning (8.30 am) visit to New Covent Garden Flower Market during the course. We will confirm the date when you arrive at the school.

All flowers and materials included. Tea and coffee provided.

We also run an online version of this course with 10% off

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Description

The Professional Business of Floristry & Events Styling course is one of the top floristry qualification courses in London. Having successfully completed the floristry course, students receive the accredited Judith Blacklock Diploma, which is recognised by the best establishments worldwide. Thanks to Judith’s extensive national and international contacts, students will also have the opportunity to put their learning into practice with hands-on work experience in selected floristry businesses – shop work, events styling, weddings, parties and every other aspect of floristry. Judith liaises with her contacts at five star hotels and prestigious florists across the world to arrange this work experience.

The business course, devised and developed by Judith, has been running for 16 years and past students are now working in a wide range of floral careers with great success. Judith is proud of her students and passionate about making sure that they achieve the best possible results wherever they are in the world. The school is small and personal attention and care is given to all students. We look after all of you, not just on the course but when you start up your own business and have questions you need answering. Everyone who comes to the course says that it is great fun and immensely enjoyable.

Practical work
The floristry course covers all aspects of practical work associated with floristry. Students gain confidence creating work such as handtieds, table centrepieces and buttonholes and then graduate onto larger and more elaborate pieces where they develop their own style.

An understanding of wiring and its use is essential to be able to offer a broad portfolio of work and this is taught in easy stages. By the end of their ten days, students will be creating a magnificent fully-wired shower bouquet – the ultimate in floristry technique and skill.

There are at least two hands-on practical sessions a day and all work can be taken home. The designs cover both classic and contemporary styles to give a thorough grounding in all aspects of floral design and trends relevant today.

Flora Magazine
Judith is the publisher and editor-in-chief of Flora which relaunched in Summer 2019. Students will have the opportunity to create designs for possible inclusion in the magazine.

Business skills
The information about business skills is geared specifically to the floristry industry and is taught by experts from different areas within the floral world. The credentials of our principal teaching staff can be found in About Us. The Judith Blacklock Flower School is the only private school where they teach.

Our students
About half our students are from the UK and the others from countries in Europe, Asia, Africa, Australia, the Americas and the rest of the world. The mix of nationalities is wide, but everyone is linked by a desire to add floristry to their skills. The lifelong friendships that are made at the school are a perfect way to exchange information and trends across the world.

Our teaching
Due to years of experience we have gathered together the essentials of the floristry industry. With our excellent teachers we can teach an unparalleled amount in ten days. Each unit is taught step by step with full explanation. Questions from the students are welcomed – we want you all to learn as much as you can in a relaxed and helpful environment.

Each teacher has a particular expertise and all are qualified in both teaching and floristry. As each tutor is currently working in the industry, they all have up-to-date knowledge of trends and present practices which they are happy to share. This means that whatever direction you want to take you will always be given expert advice. From weddings on a budget to private dinners at Kensington Palace, the course leaders have been there and done that . . . and are happy to share their insider secrets with you.

Our Business of floristry course has been much copied over the years, but Judith takes imitation as a form of flattery. She has hit upon the perfect formula, which has been tried and tested many times, as satisfied students all round the world will agree. Judith firmly believes that no other establishment can offer an equivalent level of teaching and experience, both technically and theoretically, in the same time and for the same money.

Practical work, including:                                                                                                              

  • Parties and events
  • Events Styling
  • Weddings
  • Contracts
  • Sympathy work including specific designs in the USA (on request)
  • Handtieds
  • Vase designs
  • Table centrepieces
  • Buttonholes and corsages
  • Floral crowns
  • Garlands
  • Shower bouquets
  • Archways
  • Flower walls (theory)
  • Hanging designs
  • Design with plants and succulents
  • Candelabra

and a lot more…

Business skills including:

  • Window dressing
  • Purchasing flowers and sundries – the best suppliers
  • A visit to New Covent Garden Flower Market
  • Costing and pricing
  • Setting up a business or home or taking on premises
  • Social media for florists
  • Photography and creating a portfolio
  • Working in a shop or unit
  • Stock control
  • Establishing a flower business
  • Marketing
  • The tricks and secrets of the flower industry
  • How to compete with the supermarkets

Students are given a detailed plan of the course on arrival and asked if there is anything extra they would like covered – and of course we try to accommodate this.

Having successfully completed the floristry course, students receive the accredited Judith Blacklock Diploma

We are delighted to announce that this business course will run over 8 Saturdays during the autumn so you don’t need to take time off work. Please click here for more info.

  1. Verina Bashabe – July/Aug Business Course 2020

    Following the completion of the Professional Business Course with Judith she arranged work experience for me which has been amazing. The team were very accommodating and willing to give me responsibility from making small hand tieds, to conditioning flowers and wrapping bouquets for their postal service. I’ve been able to learn about a variety of flowers from their wide collection as well as how they are costed. All of the above mentioned things are very valuable because I’m new to the floristry industry, so it has been a great start for me!

    Judith was really supportive in making sure I secured work experience and for that I’m grateful.

  2. Caroline Ramsey – Sept 2020 Business Course

    After completing the Professional Business Course Judith organised excellent work experience for me at a local florist in Barnes. I had had no previous experience working in a retail shop or a florist so it has been an invaluable addition to my C.V to hopefully gain more experience and work. It has given me an insight into working in a shop and the confidence to further my experience.

    The owner was very kind and generous with her time and knowledge and wanted to give me tasks that would interest me and further my knowledge. I was able to help with deliveries, take customers phone orders, rearrange the shop display, condition flowers and make dried flower arrangements.

    Thank you so much for your help and influence in getting me the placement in the first place, it definitely opened doors as well as completing the course. I hope to build on this knowledge and experience further.

  3. Clair Strike – Sept/Oct 2020 Course

    I just wanted to say a huge thank you. I have always wanted to attend the course and it certainly lived up to my expectations. I loved every single minute of it and would happily do it all again.

    We are still awaiting a date for when we will take over our new flower shop. I feel the course has certainly given me the confidence to know that yes I can do this. I know it will be really hard work but at least I will be happy at work. Floristry has always been a passion.

    I loved learning from all of the tutors. Each and everyone of them taught me something new or a new way of doing something.

  4. Jillian Murphy – July/Aug 2020 Course

    After completing the Professional Business Course at Judith Blacklock Flower School I launched my own business just a couple of months later. The Nectary (https://nectaryflowers.co.uk) is now open for business and I sold out my first two weeks! This would have been completely impossible without your course and the confidence that you gave me! So I just wanted to say a massive thank you!

    I continue to learn week on week and can’t wait to see how it goes.

  5. Clair Strike – Sept 2020 course

    Regardless of your ability attend this course. Judith and her team are with you every step of the way. This is the only school you should come to.

  6. Mary UB – Sept 2020 course

    I don’t think I have ever learnt as much in two weeks before. The course has given me the confidence to jump out and start my career in floristry. Very many thanks to all the wonderful tutors and staff.

  7. Caroline Ramsey – Sept 2020 Course

    An amazing instructive and practical course for people wanting a good over view of all aspects of floristry. Top notch and friendly instructors who know their stuff!

  8. Tracey Norbury

    This is a brilliant intensive course for everyone interested in developing their floristry skills. Judith and her teaching team are so generous in sharing their expertise and encouraging you to develop your own signature style. You’ll also meet some great class mates. Highlights include creating a fully wired bridal bouquet and several large scale floral installations.

  9. Jillian Mullen

    I was looking for a career change and I feel that after this two week intensive course I am ready and confident enough to embark on my new career and call myself a florist. Excellent course!

  10. Theresa Bradstreet

    Highly recommend for the vast amount of ground covered, expert tuition and personal attention to enable full development of critical floristry skills.

  11. Student from July / August course 2020

    Judith and the whole team have been fantastic. I came here with no prior knowledge of flowers and I can confidently say that this is a great foundation for my career. I am also hoping to get work experience through Judith and I have no doubt that it will be at an amazing place.

  12. Student from July/August 2020 Business Course

    Judith Blacklock Flower School is the best value for money that you could ever have. Staff are lovely and the teaching quality is excellent!

  13. Michelle Davis

    I have just completed the 2 week business in Floristry course Jan 2020 and loved every minute of it, the tutors and the team within the school have been amazing, I can’t believe how much I have learnt in 2 weeks both practical and otherwise. I really couldn’t fault a thing the course was structured to perfection, to utilise the time we had yet not feel swamped or rushed. The confidence I felt on completing the course was more than I could have ever hoped for.

    Thanks to Judith and the team I was lucky enough to get a 2 weeks work experience in a well established florist in the heart of the New Forest, which I have now completed a week of and am absolutely loving putting all of my new skills straight into practice and even better this has now turned into a part time position, which I couldn’t be happier about.

    Honestly can’t thank Judith and her team enough for an incredible 2 weeks of learning and now a future in floristry.

  14. Emma Marus

    Your professional business course was one of the best, or best course that I have ever taken! I learned so much from the experienced instructors and I cannot be thankful enough for all the encouragement and support during the after the two weeks. So happy to have attended this school! Thank you! *Emma is now the Junior Florist at the five star Lanesborough Hotel in Knightsbridge

  15. Emma Buckley

    Life changing. This course has opened the door to the world of floristry in such a positive way. Will never forget my experience.

  16. Jacqui Thompson

    Its been just over a year since we completed our career change course with you; we wanted you to know we were lucky enough to secure our ‘Dream Job’ earlier this year. It was a large wedding at a prestigous venue in North Yorkshire ‘Middleton Lodge’. The groom was the brother of one of the actors from the Harry Potter films; celebrity guests are always good PR!!
    We believe we would not be where we are today without you and your outstanding team, the work experience we had and the gravitas that comes with the Judith Blacklock School of Floristry. We are proud to have trained with you and wanted you to know how grateful we are!
    Its been quite a journey, we often refer back to our student notes and the words of wisdom imparted by yourself and your fantastic tutors. We remember the American tutors words ‘you will perhaps only get 2 or 3 dream jobs in your life’; I don’t think either of use ever believed we would in our first year!
    We created two huge heritage style floral chandaliers, a floral staircase and dressed the main house, created meadow runners, dressed the marquee and designed heritage style bouquets incorporating pheasant feathers(all birds shot by the groom which was lovely) We were so proud of the results, we pulled it off ! Confidence and self belief is powerful, it opens doors we could not have imagined were open to us. Its been quite a journey! We have learned valuable lessons about the industry in general,made some mistakes and often refer back to ‘Judiths Notes’. Its tough out there, competitive, hard work physically and mentally but we love it. Being a sister partnership really helps, we are very honest with one another, critical in ways you couldn’t be with an employee. We both have our own strengths and talents which seem to be complementary and we just work. We feel the most powerful and energised than we ever have in our working careers and for this we owe you so much Judith.

  17. Wendy Winslade

    The course exceeded my expectations. It has been a wonderful experience helping me to feel more confident. I have learnt so much in a very small amount of time.

  18. Kyle Silver

    So impressed with the skills and knowledge I was taught on this course. It covered everything and I was given lots of help about careers. Very thoughtful and kind.

  19. Emma Marus

    Thank you so much to all the teachers, Judith, Tom and Christina. This course has inspired me to carry on with my career in floristry and given me the confidence to be confident with future arrangements.

  20. Gwen Archer

    I highly recommend this course for anyone who wants to turn a deep interest in flowers into a career as a qualified florist. The instruction, detailed practical work and really useful advice from the teachers who had vast experience in every different aspect of floristry means I am so excited to begin to work in this new career. Thank you Judith and the whole team!

  21. Frankie Satori

    I recently completed the Business of Floristry course with Judith Blacklock Flower School. I cannot thank everyone at the school enough for the skills and confidence they have given me. Such wonderful people, who have helped me move forward into floristry as a career. It was the best decision I’ve ever made to complete my course with Judith!

  22. Cath MacDaniel

    For anyone considering attending the course, I would like to say I highly recommend it. From day one we were welcomed and looked after very well. The course content for the two weeks was set out in advance and covered everything we needed in order to understand what we needed to help us in not just the Floristry side of it but the Business side of it. Judith, Tom, and Christina are wonderful people who helped us each step of the way and the tutors brought in throughout the two weeks were excellent and came from various backgrounds and taught us alot of things that we needed to know in order to advance.

  23. Paige Besinger

    I cherish the time spent at this wonderful school and everything I have learned from Judith and all of her brilliant instructors. It was an amazing experience and I cannot wait to use the knowledge you’ve given me. Thank you for being so encouraging and kind – it truly was a pleasure and I’m sad to see the course end. I’ll definitely pay you a visit in the near future.

  24. Claire Hall

    Claire Hall
    What an amazing experience. I have loved every minute. Going back to work on Monday feels like a daunting thought! I really hope everything I have learnt transpires. I hope to see everyone I have met here again too.

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